HI KUNAFA!

The company wanted to create a competitive brand for an original recipe of Kunafa pie. The recipe was a traditional one, thought and researched for many years by a dedicated chef. They wanted to win more customers from the young people who usually consume fast food or those who just want some sweet moments during a friends meeting. They also needed a name…

Because we wanted to follow the idea of current and modern, relaxed and happy, we did not touch the oriental origins at all. I was looking for various shapes for the logo, in the idea of funny, party, relaxed, pleasant. The name came to me very quickly, I thought of friends who meet and create various funny greetings.